What Makes Justin Bieber So Special?
Bieber Mania has gripped the planet. At the age of 17, Justin Bieber has released two albums, both of which have been certified platinum in the US alone. ‘Artist of the Year’ at the 2010 AMA, ‘Best New Artist’ and Best Pop Vocal Album at the 53rd Grammy – Justin Bieber has taken the world by a storm. What makes him such a hit? Why is Justin Bieber attracting a fan following of millions? What makes him a celebrity? Is it the talent? Or is he simply a product of new age marketing? Let’s find out.
Justin Bieber’s rise to stardom: Where is the talent?
As we all know, Justin Bieber rose to stardom from the internet. What made him so special? Well his mother began posting recordings of him singing in local competitions on the internet. Okay, let’s rewind and see where the talent came from. Do you know that Bieber taught himself to play the drums, guitar, piano and the trumpet? For all you critics out there, let us tell you that that’s a massive task! Try teaching yourself even one instrument and you’ll find out that it is not a walk in the park. So there you have it – a child prodigy who had taught himself 5 different instruments at the age of 12. The talent is definitely there.
Justin Bieber’s rise to stardom: Justin Bieber and Scooter Braun
Scooter Braun is a talent manager. He has previously worked with big names like Eminem, Usher, Ludacris and many more. Okay, we are not going to bore you with his biography but to cut a long story short – he is the one who discovered Bieber on YouTube and later became his manager. Do you know what Braun asked Bieber to do after he signed him on? He did not give Justin a stage to perform nor an album to make right away. Justin was asked to amplify his presence on YouTube. As a marketing strategy, he made Justin sing in a room and recorded the sessions with an inexpensive camera. The idea behind this was to give the audience a raw feel and get them involved. Did you know that the hit ‘One Time’ began selling quickly only after it was uploaded on YouTube? Millions of YouTube hits later, Justin Bieber became a celebrity.
Justin Bieber’s rise to stardom: In the age of Internet
We think that the way Bieber and his associates have used the internet is amazing. Who would have thought a decade back that a 17 year old would become a celebrity by using platforms like YouTube and Twitter? Its one thing to promote yourself in this electronic world and its another thing to captivate millions across the globe by posting raw and uncut videos of your performances. Bieber’s Twitter account had 6 million followers in November 2010. We think the internet has been the single most important thing in giving Bieber the ‘Celebrity’ tag. Publicity, fame and following – Bieber has milked the resources of the online world to his advantage.
