How to Use Twitter for Your Business?
Being an entrepreneur today means being in tandem with modern day advertising, and keeping up with new marketing strategies. One such strategy is reaching out to your target audiences and establishing a social network presence, especially on Twitter. To the uninitiated, Twitter is a social networking website where you can follow people (or pages representing companies, products or business), ‘tweet’ in 140 characters (anything that you want to communicate to the world and your followers) and use ‘hashtags’ to mark relevant keywords or topic in your tweet.
Using twitter for your business is therefore a very smart practice! Make an account on behalf of your business for starters, and update all information about the same in a jazzy way of course. Pictures are a must have if you want to attract notice.
Employ someone who dedicatedly works on handling your twitter account. To establish a strong presence, at least 5 tweets should go out per day.
Come up with a strategy on what kind of impression do you want to establish amongst people, whether you are local, or global; care for current happenings in the world or only in your field, and then build your brand accordingly.
Follow people/brands that are relevant to your business, and comment on their tweets, re-tweet them and interact with them. Make sure not to come off as a greedy brand and start bragging about your business and your services every chance you get; play it smart.
