Find Out How Advertisements Of Beauty Products Fool You
Wrong surveys, false claims and fake specialists
Many advertisers show doctors and specialists who act in these ads saying that a particular product is good. However, if you get your research done, most of these doctors and specialists are only models or small-budget actors who simply act out what is told to them. The claims that they will give your money back if you don’t find an improvement are also fake. As for the surveys conducted by them, where they state that about 80% people found improvement, if you go back and check yourself, you will find hardly any truth in them.
Glossy covers
Advertisers make use of glossy covers and attractive colors to attract people towards their advertisements. These advertisements challenge you to use their products or create a sense of fad about people who use them. The claims made by them are nothing but the work of smart writers who are really good at using words to manipulate people.
Popular celebrities
When all of the above is not enough, they take help from popular celebrities to convince the audience. A lump sum amount is paid to a celeb to pose for a picture for an advertisement, and they find their sales proceeding towards the sky in no time. This is one reason why most advertisers simply love the concept of hiring celebs to endorse their products.
The question is why, in spite of all of this, do people fall for these advertisements? This is a question that you must ask yourself each time you walk into a shop and ask for a branded product.
