Why Do People Go Crazy When Celebrities Make A New Fashion Statement?
Celebrities can pertain to different fields that include cinema, sports, arts, music and dance, entertainment or practically any field. The amount of exposure to varied fields is immense today with the presence of diverse and innovative media and hence people idolize one or more personalities and usually emulate them in their own personal way. While some consider this an idiosyncrasy, this is probably one of the aspects that govern many areas in a major way.
Celebrity Endorsements
Celebrities and their fashion statement have paved way to another area that is of global repute today. Celebrity advertising is an important strategy that has not just kick started many businesses but has also led them to sustain in the industry and earn big bucks. Daniel J Boorstin once said, “A sign of a celebrity is that his name is often more worth than his services.” Marketers and advertisers acknowledge and use celebrity power to influence consumer purchasing decisions. This is because, people often relate more to an icon they have always emulated or liked. This way, celebrity endorsements bestow specific attributes on a product that it could have lacked otherwise.
Some celebrities seem to have more crowd pulling power than many others. Very simply, manufacturers and advertisers contact them to endorse their product in order to make it an instant success. Celebrities help to create instant awareness and recall of the brand. They are a source of refreshment since people are instantly attracted to an icon that they adore rather than watching a bunch of text or images.
Although fashion is individualistic, people usually reckon fashion to be synonymous with the icons or celebrities they idolize. If your favorite personality wears his or her hair in a particular way, you might do the same and there could be another community of people that emulates the hairstyle. Similarly, such trends can also occur in the world of clothing and accessories. Today, there are many clothelines that take the name of celebrities. Such items gain instant boost in sales and sell like hotcakes. Celebrities have understood how lucrative this industry is and many of them have released their own line of accessories and clothes.
People will continue to go crazy over celebrities and their new fashion statement for as long as media prevails.
